About

Located in Fulton Market, the heart of Chicago’s meat packing district, Range has been helping companies in the fresh meat industry since 2002 by developing award winning merchandising tools and market strategies to promote their products.

We specialize in merchandising insights that go beyond foam trays and self-service meat counters to full-service programs that are designed to meet your customer’s expectations.

We offer training and certification programs to improve your ability to satisfy the customer and increase profitability throughout the food channel.

With more than 20 years in the field as a successful retail marketer, proven educator and author, journeyman meat cutter, and Range Certified Master Butcher, Kari Underly and her team provide sound, hands-on, research based consulting and original, creative solutions and services.

We will:

  • Advise retailers on local meat utilization, profit strategies, and training considerations.
  • Help chefs develop business solutions to whole animal utilization.
  • Train and certify foodservice operators and professionals.
  • Develop creative marketing solutions designed to retain customers and attract the new consumer.

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Range looks at your business from every angle.

About The Team

Kari Underly

Principal and Master Butcher

Kari is a third-generation butcher and author of the Art of Beef Cutting which was nominated for a James Beard Foundation Award and International Association of Culinary Professional’s Award in 2012.

As a part of the Beef Checkoff, Kari was instrumental in helping to create and implement several popular cuts, including the Flat Iron steak, Denver Cut, Petite Tender, Chuck Eye Country Style Ribs and Sierra Cut.

Clients trust Kari and her team to work with their internal organization to provide technical meat consulting, and implementation of marketing programs that help business grow.

Kari’s favorite role is that of an educator. She travels the country conducting meat training seminars and demonstrations for corporations and meat enthusiasts. Kari is looking to add in-depth training with the introduction of both online and on-site training and certification on the horizon.

Ruth Urquizo

Sales and Business Manager

Ruth has been intimately involved in the meat industry since joining the Range team in 2002. She is instrumental in making sure that projects are executed with the best team, the best price, and the best outcomes.

Ruth is the ultimate project lead and holds the answers to client questions, project updates and everything Range has cooking.

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Molly Friedman

Director of Strategic Marketing

Molly comes from an extensive background in the food industry having grown up on an organic farm in Western Massachusetts.  Her love of food took her to Institut Paul Bocuse in Lyon, France, where she was able to fully immerse herself in both food and culture. She also holds a B.A. in Advertising from Columbia College Chicago. Molly is the driving force for keeping our strategy on point while bringing a fresh perspective to the team.

Jennifer Marx

Meat Photographer

Jennifer knows we eat with our eyes. When Kari and Jennifer work together you get beautiful cuts AND beautiful photography. Jennifer’s work is seen throughout this site and has wowed Range clients with the color, texture and depth that showcases our clients’ meat.

When Jennifer’s not shooting meat, she works with major retailers and catalogers.