Grill Roast

Healthy Lean Grill Roast

Project Description

Range introduced four new roasts in petite sizes on behalf of the Beef Checkoff.

These new cuts achieved the goal to provide consumers with an easy way to prepare a quick healthy roast on a weekday, fresh ideas for a family meal or even a romantic dinner for two. Along with these new roasts came instructions on grilling.

These four roasts are:

  • Beef Ribeye Petite Roast
  • New York Strip Petite Roast
  • Top Sirloin Petite Roast
  • Top Sirloin Cap Roast
Project Details

Grill roast program elements include:

  • In-store consumer how-to posters
  • Consumer brochures
  • Recipes
  • Library of custom photography