Simply Beef

New Cut Program Development

Range Introduces Simply Beef to the Consumer
Project Description

Range was commissioned by the Beef Checkoff to design a turnkey beef optimization program under the umbrella name Simply Beef. Through the Simply Beef program, we created nine new cuts that support a healthy diet along with consumer brand messaging that combines the nutritional benefits of beef with consumer’s passion for the great taste.

Project Details


  • Simply Beef folder with sell sheets: The tabbed folder contains ten 2-sided sell sheets including overview sheets for filets,steaks and roasts. Each cut has its own sheet and features a cooked shot, attributes, consumer benefits, raw image and cookery details.
  • Consumer Brochure: This versatile brochure grabs the attention of shoppers. Side one is all about the new filets and steaks and side two features roasts. Retailers can display the cover that supports their current promotion of its two brochures for the price of one.
  • Recipes & Applied Cookery: Range designed recipe cards based on the guidelines established by NCBA’s Culinary Center. These recipes encourage consumers to explore new beef dishes.
  • Raw & Cooked Photography: All raw and cooked photography seen in these marketing materials was professionally styled and shot by Range.