Skillet To Oven

The Beef Checkoff

Skillet-to-Oven Cooking Method
Project Description

Range introduced the skillet-to-oven cooking method to consumers under the current Beef Alternative Merchandising (BAM) program. To communicate the skillet-to-oven method, an exclusive approach chefs use, Range created the Chef’s Secret campaign.

This cooking method is also a real time saver. While the beef filets are in the oven, consumers can prepare a few side dishes and have a delicious, nutritious meal on the table in less than 30 minutes. To showcase this approach, Range created the Dinner’s Ready campaign.

Project Details

Both unique campaigns contained the following elements

  • In-store consumer posters
  • Consumer brochures
  • Service meat case static clings
  • Analyzed market level scan data to select the appropriate
    meat cuts to represent the target audience
  • Created a shot list, style sheet
  • Cut and styled all samples for the project
  • Created a library of custom photography